AI content studio · Remote, worldwide
Videos that stop the scroll.
What The Cuts is an AI content studio for brands that want to be watched. AI gives us speed and range. Our editors give every cut its taste, timing and story.
- Brands
- 25+
- Videos
- 500+
- Impressions
- 2.5M+
00:00 Showreel · cuts from client work below
// Experience across
[01] Selected work
Cuts for real brands.
Reels, ads and films made for clients. Hover or tap any piece to watch it with sound.
All work shown was produced by What The Cuts. Brand assets and trademarks remain the property of their owners.
[02] Services
Five services, one studio.
Brands come to us at any stage. We can run the whole engine or plug into one part of it.
- 01
Audit & strategy
We analyse your account and audience, then build content pillars, hooks and a posting plan.
- 02
AI video creation
AI-generated scenes, b-roll and motion, produced fast and directed with taste.
- 03
Editing
Hook-first edits with subtitles, sound design, colour and pacing tuned for each platform.
- 04
Posting
Covers, captions and hashtags, scheduled and published across every channel.
- 05
Account management
Reporting, replies and monthly testing so every account keeps growing.
// What we make
- AI video ads & campaign films
- AI product visualisation
- Social & performance ads
- Talking-head explainers
- Meme & trend content
- LinkedIn ghostwriting
- Graphic design & ad creatives
- Live-action production
// Who we work with
- D2C brands
- Startups
- Clinics & doctors
- Restaurants
- Personal brands
[03] How it works
One loop, brief to report.
Seven steps that keep running. Every round of results feeds the next round of hooks.
- [01]
Brief
Goals, audience and creative boundaries, agreed before anything is made.
You get: Creative brief - [02]
Analyse
Your account, audience and competitors, read for what already works.
You get: Content audit - [03]
Plan
Pillars, hooks, scene flow and a list of what gets generated, shot or reused.
You get: Shot plan - [04]
Create
AI scenes, b-roll and live action, with variations for every scene.
You get: Selects - [05]
Cut
Pacing, subtitles, sound and colour shaped by hand until the cut feels intentional.
You get: Review cut - [06]
Post
Masters in the right ratios with captions and loudness, scheduled for each platform.
You get: Masters - [07]
Report
What moved, what to test next month, and the next round of hooks.
You get: Monthly report
[04] About
Raw pixels become the cut.
What The Cuts takes brands from a blank feed to a working content engine: content analysis, strategy, AI video creation, editing, posting and account management.
We combine generative AI with traditional filmmaking craft: DaVinci Resolve colour grading, custom sound design and hands-on creative direction. We never deliver raw AI outputs. Every project goes through a human finishing pass: colour, timeline pacing, multi-track audio and frame-level quality control.
The name is the reaction we want from every viewer: “What the cuts?!” That split second when an edit is so good it stops the scroll.
“The camera didn’t vanish. It transformed. But human creative taste and storytelling instinct remain the true differentiator.”
Creative direction first
Tools serve the story and the brand. No AI gimmicks where simple human elegance works better.
Confidential by default
Pre-release products, founder narratives and brand guidelines are protected under NDA.
Cinematic polish
AI artefacts, flicker and plastic skin are removed in post with compositing, grain and bespoke audio.
// Tools we work in
- DaVinci Resolve
- Premiere Pro
- After Effects
- ElevenLabs
- Adobe Firefly
- Higgsfield
- Flow AI
- Google Gemini
- ChatGPT
- Claude
- Suno AI
- Nano Banana
- Rêve AI
- Perplexity AI
- Affinity Suite
- Canva Enterprise
[05] FAQ
Clear answers.
Do you work with brands outside India?
Yes. We work with brands, marketing teams and founders worldwide. All client communication, creative review and file delivery happen remotely. Time-zone coordination is managed from the brief stage.
How long does a typical project take?
Timelines depend on scope and complexity. AI-led projects are typically faster to turn around, while hybrid projects involving live-action shoots take longer due to crew and location coordination. We'll confirm a clear delivery timeline once your brief is locked.
What types of AI videos do you create?
Concept-driven AI commercials, studio-free 3D product showcases, explainer videos with AI avatars, UGC-style performance ad variations, and social media video series.
Can you accurately represent a real physical product?
Yes. We use reference photographs, 3D assets or hybrid camera shoots to keep exact product packaging, labels and geometry, without digital distortion.
Can AI production be combined with a real shoot?
Absolutely. Our hybrid model captures real people and products on location, then adds AI-generated scene extensions, virtual sets and visual effects.
[06] Start a project
Got a brief? Let’s cut it.
Share your goal, references, timeline and deliverables. Or start with a free content audit and we’ll show you where your hooks lose viewers.
- WhatsApp+91 78679 98416
- Emailmadeby.whatthecuts@gmail.com
- Follow
- Based in
Tamil Nadu, India · working remotely with brands worldwide